Paper chase: How Kenneth Sendedza turned a simple idea into a bold township hustle

At just 24 years old, Kenneth Sendedza is not only chasing the dream, he’s wrapping it up in rolls of determination. Born in Welkom, in the Free State, Kenneth is the face behind a growing toilet paper hustle that’s pushing through challenges, doubt, and criticism – all with heart and hustle.

“I don’t have much to say about me,” he says. “I’m just a highly focused person… okay, let’s rock and roll.”

Kenneth’s entrepreneurial journey kicked off in 2020, selling eggs around Bronville. Like many first-time hustles, it didn’t go the way he hoped. But where others saw failure, Kenneth saw a reset.

That’s when he reconnected with a friend, Innocent who was already in the toilet paper business. That moment flipped a switch.

“I told him about the vision I had, and from there, I made it work. I’m still pushing it today.”

For Kenneth, this business is bigger than sales it’s about impact.

“I created this platform to motivate other young ones who come behind me. It’s not all about the money it’s about the passion.”

He believes entrepreneurship isn’t about copying others, but about thinking out the box and staying true to yourself.

“There’s nothing that sets me apart. It’s just mental strength, motivation, and ideas. That’s what makes the difference.”

Of course, every hustler faces noise. Kenneth’s no different. He’s heard it all from doubts about his product quality to direct comparisons with big brands.

“People said my toilet paper isn’t good… they said they’d rather go to Clicks. I’m still facing those kinds of comments,”he said.

But instead of folding, he’s used the criticism to fuel his growth. Kenneth isn’t just focused on today he’s building for the future.

Want to support local and stock up from Kenneth? Hit him up directly:

WhatsApp: 060 290 5628
Facebook: Kenneth Sendedza